Salmon Labs Newsletter

By Rob Estreitinho

Helping marketers simplify the complex.

🍣 Crew Wisdom: innuendo, AI, pickles+++

Hey – Rob here. Here are the smartest takes I spotted this week in the Salmon Crew: Innuendo wins. While everyone's obsessed with sophisticated and AI-powered ad tech, M&S wins your feeds through a phallic-shaped pickle with rosy cheeks. Crudeness can very often beat cleverness. AI projections. People panicking about Moltbook agents creating religions says more about our fear projections than AI's capabilities. Also: what if this is a prank, and it's just a bunch of coders chatting? Synthetic...

1 day ago • 1 min read

Modern skyscraper with glass facade against clear sky

🍣 Make B2B less bleh

Hey – Rob here. I've been in a writing funk. Not in terms of ideas, but format. Producing loads without discipline doesn't cut it for me. I'm not built for indulgence. So, here's a return to the roots. Based on an old topic. Just enough words. B2B. And how boring and bleh it all feels, most of the time. Except it doesn't have to, and there's a huge market opportunity for any of us who dare to find the unsexy stuff and attempt to make it sexy. Not a lot more sexy. Just 10% more. Given the bar...

3 days ago • 2 min read