profile

Salmon Labs Newsletter

By Rob Estreitinho

Every week I share practical lessons from 15+ years writing comms and social strategy.

PostsProducts
Featured Post

🍣 The 40+ best people I know in strategy

Hey, Rob here. It's been a good week so far: Kicked off a content strategy project with an experiential agency for one of the world's biggest entertainment brands; Did an acupuncture session and literally felt half of my muscle aches melting through my arms, inevitably falling asleep; Resumed my therapy sessions, a personal mandatory to keep mentally and emotionally fit in the world of self-employment. Below is a curated selection of the tastiest bits that have been going on in the Salmon...

7 days ago • 3 min read

FYI: We're doing a fun event called Keynote Karaoke (on Google Slides). Exclusive to Salmon Crew members. Learn more here. Hey, Rob here. About a decade ago, a boss of mine said a deck I had presented was among the worst decks he'd ever seen. It hurt like a motherfucker. But also drove me to get better at presenting, almost obsessively so. So, I thought I'd share a few quick notes that I've picked up over the years about presenting, and presentations. I hope they're useful. 📣 10 ways to...

8 days ago • 1 min read

Hey, Rob here. I keep a pretty curated swipe file of everything I read. It helps me retrieve information more effectively, and help steer people (and myself) in the right direction much faster and with greater accuracy. Thought I'd share a preview with you of the stuff I often save there. The realities of AI deck generation (based on a very useful exchange that happened in our WhatsApp group this week) We're being forced back into our bodies How Kalshi is targeting women The new science of...

9 days ago • 1 min read