Go upstream together.

Strategy doesn’t have to feel this lonely.

And yet, as holding companies decide to ‘right size’ after years of bloated structures, tons of strategists find themselves teamless, or just aimless.

The Salmon Crew is a strategy collective designed to help alleviate some of that. It's a place to celebrate, commiserate, and collaborate as the industry pushes us into needing to either work as an indie, or think like an indie. In a world of slop, we need to smoosh and swim together.

There are no hidden agendas nor webinar slop. Just open minds working out what the next decade will be about for us. Let's go upstream together.

By joining you'll get access to a private Slack group, my strategy swipe file, monthly events, exclusive perks, collab opportunities, and more.